It’s not just a brand. FL GRIT stands for a community of tough people that possess the “grit mentality” and never back down. We aim to inspire others and the next generations to implement the Grit Mentality. Real Floridians are a "Different Breed". We are the working class men and women that keep our state functioning, but in our off time we’re living the Florida dream. From sandbar parties to mud bogs. Jumping Whoopty woo’s or wahoo, Riding bulls or boards. Nothing beats what Florida has! It is the biggest baddest family in the nation! No other state compares.